Elearning - Marketing Fundamentals - Short CourseWhether you manage or own a small business, are looking to get into a marketing role or want to improve your career prospects with additional qualifications this marketing short course will give you a basic understanding on how to implement marketing strategies and how to promote your product/service.
What will you achieve from this course?The Marketing Fundamentals - Short Course will provide you with the skills and knowledge to:
- Develop and implement marketing strategies
- Determine a marketing mix for the business
- Monitor and improve marketing performance
- Plan and promote promotional activities
- Review and report on promotional activities
Upon successful completion of these two units of competency you will receive a Statement of Attainment for part of the industry qualification in Certificate IV in Small Business Management (BSB40407).
Career PathwaysThis is a nationally recognised qualification.
How to gain your qualification fasterRecognition of Prior learning (RPL) is “the acknowledgement of the skills and knowledge” that you have gained through previous studies, work and life experiences. If RPL is granted, this will mean that you will not have to complete the study or assessments for a unit or units of competency.
RPL (Recognition of Prior Learning) »You are required to complete 2 units of study.
BSBSMB403A Market the small businessThis unit describes the performance outcomes, skills and knowledge required to develop and implement marketing strategies, and to monitor and improve market performance. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
BSBMKG413A Promote products and servicesThis unit describes the performance outcomes, skills and knowledge required to coordinate and review the promotion of an organisation's products and services. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
How long does the course take?Choosing to study online allows you to study at a pace that suits your lifestyle.
Total nominal hours: 90 hrs
Maximum 3 months access to online course.
