Elearning - Marketing
Marketing (MRKT11029)
New Release Course
CQUniversity Accredited Online Training (AOT) are in an education pathway arrangement with CQUniversity to offer units of study from AOT that transfer to CQUniversity units of study.
This course provides students with the underpinning skills and knowledge to development an understanding of marketing principles from a customer perspective and their practical and theoretical application in relation to marketing an organisation's products and services, evaluating customer service strategies, managing relationships with customer and networking. In addition the course covers the imlementation of continuous improvement systems to support the marketing process and the application and management of marketing projects.
In particular the course approaches marketing not only as a functional area of an organisation but also as a philosophy of doing business.
This is a nationally recognised qualification.
Credit TransfersUpon successful completion of this unit, Marketing (MRKT11029), students will receive:
- 2 Credit Units towards the Bachelor of Business at CQUniversity
How to gain your qualification faster
Recognition of Prior learning (RPL) is “the acknowledgement of the skills and knowledge” that you have gained through previous studies, work and life experiences. If RPL is granted, this will mean that you will not have to complete the study or assessments for a unit or units of competency.
RPL (Recognition of Prior Learning) »
Marketing Part 1BSBITU306A Design and produce business documents
BSBCUS401A Coordinate implementation of customer service strategies
BSBCUS402A Address customer needs
BSBMKG413A Promote products and services
Marketing Part 2BSBRES401A Analyse and present research information
BSBMGT403A Implement continuous improvement
BSBPMG510A Manage projects
How long does the course take?
Total nominal hours: 350 hrs
Maximum 6 months access to online course.
