| Lecturer |
Nathan Scoular |
| Duration |
One day 10.00am – 4.00pm |
| Dates |
Fri 13 January |
|
Mon 13 February |
| Fee |
$286 |
| Venue |
Billy Blue College of Design, 171 Pacific Highway, North Sydney |
Course Outline
'The best typography goes unnoticed’, the saying goes. But the opposite is also true! No other aspect of design so readily distinguishes the professional from the amateur. Consider how your choice of typeface and its arrangement combine to create a sense of playfulness, formality, urgency, or familiarity. Manipulating the typography is manipulating the reader. It's a hidden tool because, when done right, the average reader doesn't consciously notice the typeface or text composition.
A strong typography skill set is one of the easiest ways to lift the appearance of any document or publication. Whether you are just starting out or have been self-taught many years ago, this one day course will provide an overview of typography basics and have your print documents looking professional and fantastic.
Who should attend
If you work with print-based documents and want them to look more professional and work more effectively, typography will make the difference. This is an introductory level course but a working knowledge of Adobe InDesign and Adobe Illustrator is essential. It’s ideal for anyone with an interest in typography.
Course Outcomes
At the end of this course you will:
• Understand typeface design and usage
• Have a working knowledge of grid structures and usage
• Understand text settings for ideal readability
• Be able to manage page structure
• Competently implement and use stylesheets
Course Content
• Formatting text - Line lengths - Alignment - Sizing - Typesetting for readability - Typeface selection / combinations
• Organising text - Spacing and proportions - Hierarchy - Text positioning
• Understanding and using grid structures in page creation
Prerequisites
Good working knowledge of Adobe InDesign and Adobe Illustrator.
Lecturer’s Biography
A graduate from Billy Blue College of Design, Nathan Scoular has returned to the College to teach after spending almost a decade working in a variety of key design roles including advertising, packaging, internet/broadcast, corporate identity/branding, and publishing. Nathan was part of the team that created Nudie Fruit Juice, and rebranded Fifth Leg wines and Killawarra sparking for Southcorp. For four years he produced advertising campaigns for Yahoo - both above and below the line, and worked on campaigns for Discovery Channel and Animal Planet. He’s also worked with Oroton, Marcs, Lion Nathan and the National Museum of Australia.
Nathan strongly believes in the power of a good idea and also that a good idea is worthless unless it is executed with technical excellence.
