AGRICULTURAL MARKETING

Make an Enquiry Free Info Pack Free Info Pack

Home Study Agricultural Marketing Course

Learn to market and sell farm produce Study this course if you want to develop in depth knowledge of agricultural marketing: Improve your own business success or start a new career in this field.Study in your own time at your own pace.Improve your career prospects or business.All tutors are highly experienced and qualified.

The core activity of any farm is producing animals or crops, but if the produce is not marketed at the right time for the right price, the whole financial viability of the farm is at best unstable. This course develops your ability to analyse and manage marketing problems in an agricultural enterprise.

Duration:

100 hrs

Payment:

Installment Plans available

Lessons

There are 8 lessons in this course:

Agricultural Marketing Concepts

Marketing
Goods and Services
The Marketing Concept
Managing the Marketing Process
The Role of Marketing
Approaches to Marketing
The Goals of Marketing
Organising, analysing, selecting target markets
Developing the Marketing Mix
Managing the Market Effort

Farm Marketing Objectives and Strategies

Supply and Demand
Developing the Farm Marketing Plan
Organising the Planning process
Reviewing the Business's Situation
Establishing Marketing Objectives
Developing Strategies
Market Penetration
Price Advantages

Target Marketing

Preliminary Research
Target Markets in Agriculture
Defining the Target
Resources
Analysing Market Opportunities
External Influences
General Economic Conditions
Government Policy and Regulations
Overseas influences
Demographic Patterns
Technological Change
Customer Values and Attitudes
Alternative Marketing Methods
Internal Influences
Selecting Target Markets
Market Segmentation

Handling Produce

Developing the Marketing Mix
The "Product" element of the Marketing Mix
Logos, packaging, positioning and image etc
The "Price" Element of the Marketing Mix
Pricing objectives and methods
The "Promotion" element of the marketing Mix
Publicity and Public Relations
Advertising, sales and personal selling
The "Place" element of the Marketing Mix
Market coverage
Determining Emphasis with the Marketing Mix
Impact of Product Life-cycle

Customer Relations

Customer Care Policy
Levels of Involvement
Effective Communication
Becoming an effective communicator
Dealing with complaints
Self evaluation
Maximising customer service

Market Research

The Importance Of Market Research
What to Research?
The Research process
Analysing Costs and Benefits

Promotions

Promoting Product
Creating customer awareness
Promotional Campaign Strategy
The Promotional Message
Promotional Material
Making Promotions Cost Effective
Channels of Communication
Publicity Marketing
Advertising
Structuring an Advertisement or Promotion

Managing Marketing

Market Retention
Balancing Strategy
Market Development
Market Growth
Managing the Marketing Plan
Sales and the Market

For More information, or to enrol simply request a Free information pack or enquire below.