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Sports Management A (Marketing) Online Course

Sports Management A (Marketing) Online Course

An excellent course for anyone interested in sport management.  Promotion of events, raising funds and securing sponsorship as well as event management and media promotion are all covered.

Study with the support of experienced and highly qualified tutors. Available as online course, or by correspondence. Payment Plans available.

There are 10 lessons in this course:

  • Introduction to Marketing
  • Marketing Strategy
  • Media Promotions
  • Promotional Materials
  • Complaints
  • Managing Membership Levels
  • Sponsorship & Fundraising
  • Managing Events
  • Managing Promotional Activities
  • Delivering a market sensitive recreation service.


  • Discuss marketing skills for the leisure industry.
  • Develop marketing strategies.
  • Develop skills in dealing with the media to promote an organisation or service.
  • Coordinate the production of different promotional materials.
  • Coordinate the distribution of promotional materials.
  • Deal with client complaints in a recreation enterprise.
  • Monitor membership base to ensure retention of membership.
  • Initiate and manage relationships with sponsors.
  • Explain alternative methods of raising funds for a recreation event or service.
  • Manage special events.
  • Coordinate activities designed to increase public awareness of an organisation.
  • Deliver approval for different promotional activities.
  • Manage delivery of a service by a recreation, sport or fitness organisation.

For More information, or to enrol simply request a Free information pack or enquire below or view our website at:

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