Open Colleges is the new name for Cengage Education, and is Australia\'s oldest and most respected provider of Online and distance education courses. We deliver over 130 online and distance education courses, including an extensive range of nationally recognised Certificates and Diplomas.  

The Open Colleges difference:

·         Nationally accredited: This ensures your qualification is recognised by industry around Australia.

·         Start today! Open Colleges courses offer you ultimate flexibility. There is no need to attend classes at a campus or wait for an intake or start date. You can start your course whenever it suits you!

·         Study from home at your own pace: You can study from home at your own pace. You can a choose to receive your learning materials by mail or online.

·         Benefit from 100 years of history: Open Colleges has been delivering distance education to Australians for more than 100 years. Join over 700,000 Australians who have studied with Open Colleges. Unlike many other institutions, we are specialists in distance learning.

·         We help you to succeed: Open Colleges provides you with comprehensive support throughout your studies. From access to ‘OpenSpace’ — our online learning portal — to support from experienced tutors, we help you every step of the way.

·         Affordable fees: Open Colleges provides you with a range of different payment plan options. You can pay upfront and get a discount on your fees or you can choose to pay by instalment – including weekly, fortnightly and monthly options.

·         Articulation opportunities: Once you have completed this course, you may receive credit if you wish to pursue further education.

Course description

There\'s more to a PR professional than being a master of spin. This exciting and varied business could see you writing media releases one day, advising on image the next and organising a glamorous fundraiser the day after.

Give yourself a head start in winning that crucial first position with a course that provides a professional preparation. Cengage Education\'s Public Relations & Event Management training delivers a solid grounding in media relations and campaign management, while showing you how to develop promotional ideas and maximise opportunities.

With techniques, tools, checklists and even some advice on setting up a home-based business, this course is great value.

Subjects

• Successful studying
• The world of public relations
• Developing successful publicity and promotional ideas
• Two important aspects of modern public relations: ethics and opportunities
• More essential public relations skills
• Media relations: the media kit and the EPK
• Publicity and promotional material: production, design and publishing
• The PR campaign
• Event management
• Advanced public relations and event management skills: part A
• Promotional photography and the portfolio
• Radio and television publicity and promotions, interviewing
• Advanced public relations and event management skills: part B
• The business of marketing, marketing mix
• Branding: branded content and product placement
• Putting all your PR skills together
• Your consulting business: research, law and ethics

Entry requirements

English language requirements

If English is your second language and you did not complete the last two years of secondary education in English, you are required to provide evidence of English language competence before enrolling.