DescriptionSome publishing businesses are small with multi-skilled staff. Most medium to large publishing businesses, however, employ a team of people, each with a well-defined role. This course provides a foundation for starting your own publishing business; or for working in the publishing industry.
Lesson StructureThere are 10 lessons in this course:
- The Publishing World
- Publishing Procedures & Techniques
- Desktop Publishing
- Desktop Publishing
- Illustration: Graphics
- Illustration: Photography
- Researching
- Marketing in Publishing
- Publishing: Ethics & The Law
- Publishing Project
Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.
Aims- Define the scope and nature of publishing today.
- Describe some of the processes that are commonly used to perform work tasks in the publishing industry.
- Identify a viable process to follow for desktop publishing of a small publication for printing on paper.
- Identify a viable process to follow for desktop publishing of a small publication in an electronic format (eg. E book or web site).
- Evaluate different types of illustration for ease and relevance for use in different publishing situations.
- Determine photography appropriate for inclusion in a publication.
- Determine research required appropriate to the needs of a publication.
- Determine a marketing strategy appropriate to the needs of a publication.
- Identify the impact of legal and ethical issues on a publisher.
- Plan the production and marketing of a publication.
Complete this course, and continue studying our Intermediate and Advanced Publishing chort course. Contact our Student Advisors to learn how!
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