Entrepreneurship

There are 10 lessons in this module as follows:

1. Scope & Nature of Entrepreneurship
2. Is Entrepreneurship Right for You?
3. Assessing opportunities
4. The Role of Market Research
5. Intellectual Property
6. Legal & Ethical Concerns
7. Operating a Business
8. The Business and Financial Plan
9. Marketing
10. Launching a Venture

AIMS

• Discuss the concept of entrepreneurship and identify the effect entrepreneurs can have on the economy.
• Identify requirements to become a successful entrepreneur.
• Clarify personal expectations, values, skills and experience.
• Identify methods of investigating business opportunities that are in line with personal and business interests and values.
• Discuss the importance of market research in order to understand potential customer requirements and market needs for a product and/or service.
• Explain the legal and ethical aspects of ownership of ideas, designs, etc.
• Explain and have the knowledge of relevant legislation and regulations affecting entrepreneurs.
• Identify and explain all factors and costs that need to be considered in starting up and managing a venture.
• Explain the essential elements of a business plan and the importance of financial planning.
• Explain the key concepts of marketing to enable the student to develop and plan marketing strategies relevant to his or her entrepreneurial venture.
• Describe various means available that can be used to launch and publicise a new venture.

This course analyses entrepreneurship as a crucial part of business development, and will enhance your ability to apply entrepreneurial principles to business. Develop the entrepreneur in you! increase innovation in your business, and increase the chance of business success.