This program is designed to give students the ability to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts.
The Graduate Certificate and Master of Marketing have been developed for students with little or no background in the discipline or those wishing to upgrade their existing knowledge in the field. There is no assumed knowledge requirement for these programs.
Career Opportunities Marketing Manager, Account Executive, Market Research Analyst, Product Manager, Brand Manager, Market Executive.
Applicants must have a recognised Bachelor degree or Postgraduate Diploma or a recognised Graduate Certificate; or a recognised Diploma and 2 years work experience; or a GMAT score of 550; or successfully completed 20 units of postgraduate University studies with a GPA of 5 or more and two years work experience; or successfully completed 30 units of postgraduate University studies with a GPA of 4 or more and two years work experience.
Credit may be granted for up to 40 units for relevant postgraduate courses completed within the previous 10 years.
Credit may be granted by the Pro Vice-Chancellor on a case-by-case basis according to the Rules Governing Postgraduate Coursework Awards.
The duration of the program is two trimesters full-time or four trimesters part-time. The Newcastle Business School runs courses on a trimester system, i.e. three terms per year. Students may commence studies in January, May or September.
The Master of Marketing requires the completion of eight courses (80 units). Students are required to complete the four core courses (40 units) and four courses (40 units) from the Directed Courses.
Grading of Degree
A Master degree shall be conferred as an Ordinary Degree, except that, in cases where a candidate has achieved a Grade Point Average of 6.0 or above, the degree will be conferred "With Distinction".
All students enrolling prior to 2007 will be given the option of completing their program under that program structure or the current structure
