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The ICI sports management program designed in conjunction with industry leaders helps you learn the skills you need to succeed in sports management quickly and conveniently.

Sport - What it’s All About

•    Introduction to Sports Management
•    Parameters and definitions
•    The history of sport
•    Trends in sports participation
•    Pricing of sports participation
•    Sports clubs
•    Issues and trends facing sport

The Context of Sporting

•    The role and importance of sport in our society
•    The benefits of sport
•    The aims and objectives of sport
•    Current issues
•    Sport and society
•    Sport and health

The Voluntary Sector
•    Voluntary organizations
•    Sport is a voluntary concept
•    Voluntary ethos
•    Voluntary sports organizations
•    Management of voluntary organizations
•    The nature of voluntary organizations
•    Organizational structures and personalities
•    Governing bodies
•    How to retain volunteers

Sports Development
•    The many roles of the sports development officer

•    Transactional or transformational
•    Leadership qualities in the sports situation

Working Together
•    Partnerships and liaisons
•    Agencies involved in sport

•    Performance appraisal
•    Managing people
•    What makes a manager?
•    Staff appraisal
•    Staff motivation
•    Delegation
•    Communication
•    Getting the right people
•    Team building
•    Team development
•    Personnel management

Organizational Management

•    The role of the sports manager
•    General management approaches
•    Quality management
•    Strategic management
•    Measuring performance
•    Planning
•    Objectives
•    Control
•    Organizational change
•    Decision making

Management in Practice
•    Management processes
•    Financial management
•    Legislation
•    Health and safety at work
•    Managing support services
•    The management of sport as a public service

Management Challenges

•    Competition
•    Financial control
•    National standards
•    Pressure for change
•    Voluntary implications
•    Philosophical challenges
•    Investors in people

•    Marketing ethics
•    Marketing participation
•    Marketing activities and implementation
•    Public relations
•    Fundraising
•    Sports sponsorship

Event management

•    Events feasibility
•    Event planning
•    Event requirements
•    Event evaluation

Personal skills

•    Time management
•    Managing meetings
•    Meetings in practice
•    Personal management

  • Fast track your career in sports management
  • Learn the inside secrets of how to become a sports management pro in months not years!
  • Study a sports management course that was designed in conjunction with sports management industry leaders
  • Free up valuable time, don't wast time and money travelling to classes
  • Study at your own pace whenever and wherever you are
  • Have access to a tutor who works in the industry you are training for
  • Easy interest free payment plans from as low as $49 per week

Start an exciting career in sports management! Graduates are qualified as sports managers and find employment in a broad range of positions with:

  • Event management firms
  • Player management firms
  • Recreation and leisure clubs
  • Sports marketing firms
  • Sponsorship management firms
  • Amateur sport organisations
  • Professional sport leagues
  • Sporting goods organisations

This course leads to the awarding of either a Certificate, Diploma or Advanced Diploma depending on which level you enrol at. The different levels are achieved by the amount of course content and assessments involved within each module at the basic (Certificate), intermediate (Diploma) and advanced (Advanced Diploma) levels. You will be able to learn about what the difference is between the three levels below:

1.    Certificate: represents a basic level of operational knowledge with general knowledge. Suitable for basic entry level positions.

2.    Diploma: qualifications recognises the graduates capacity for initiative and judgment across a broad range of technical and management functions. Diploma holders typically have personal responsibility and autonomy (semi-independence) in performing technical operations or organising others in the workplace.

3.    Advanced Diploma: The graduate is able to apply a significant range of principles and techniques across various contexts and functions. Graduates can expect to be involved in significant judgments, planning, and leadership/guidance functions related to workplace products, services, operations or procedures.

This entire course is carried out via Distance Learning (also known as correspondence learning). Distance learning is ideal if you need to adapt around work, family, or other commitments. It is also extremely beneficial should you simply wish to fast track your studies (and career) and not be locked into a timetable.

Visit the following web page and scroll down to the bottom to find out when the next enrolment cut off date is:

Places are limited, in demand and entry into the course is on a first come first served basis.

Your enrolment is processed and acknowledged within 24 hours of the Institute receiving your application. You can expect to receive your course within days of enrolling. When you start your ICI course its at your own pace and you determine when you finish. Don't miss out. Enrol today!


1. Enrol Online

The fastest way is to enrol online. Your details are kept secure and we don't share them with anyone.
To enrol online:

1.    Visit:
2.    Scroll down to the bottom of the page
3.    Click on the enrol now button
4.    Complete the secure online form.

2. Enrol via the Phone

Call: 1300 131 582

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