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COURSE OUTLINE
This course develops the skills necessary for developing and managing an e-business or e-commerce department of a larger business. Developed by leading e-business leaders, it covers a range of topics that will ensure your career in e-business has a strong foundation.

Understanding e-Business

  • What is e-business?
  • What are the benefits?
  • Creating additional revenue
  • Reaching more customers and markets
  • Improving marketing and promotions
  • Meet the needs and expectations of customers
  • Making it easier for people to do business with you

Planning

  • Researching the opportunities
  • Customer relationship management
  • Distribution and logistics
  • Exporting
  • Marketing and promotion
  • Key issues to consider
  • Security
  • Estimating budgets
  • Identifying the target audience
  • Writing a e-business plan

Building

•    Website concepts
•    The Database
•    Getting a website name
•    Choosing and preparing web content
•    Marketing and your website
•    The look and feel
•    E-commerce - selling on your website
•    Developing the website
•    Writing the development brief
•    Selecting the web developer
•    What to look for in a developer

Protecting

•    About Protecting & Security
•    What part of my business is at risk?
•    What are the sources of threats to my business

Managing


•    Maintaining e-business systems
o    Website content maintenance
o    Quality assurance
o    Making improvements
o    Technical maintenance
•    Promoting your website
o    Developing a promotional strategy
o    registering with search engines
o    Helping search engines find your website
o    Advertising your website
•    Budgeting for maintenance
•    Legal issues: Privacy laws, Defamation, Taxation, Contracts, Terms and conditions, Intellectual property, Copyright, Trade marks, Confidential information, Jurisdiction, Spam and ethical e-marketing
Improving
•    About Improving
•    Evaluating your e-business
•    Procurement over the Internet
•    Managing the supply chain and logistics
•    Putting your catalogue online
•    E-marketplaces
•    Exporting

HOW WILL YOU BENEFIT?

  • Fast track your career in e-business
  • Learn the inside secrets of how e-business run profitable operations with low running costs and exposure to millions of customers
  • Study a e-business course that was designed in conjunction with the federal government
  • Free up valuable time, don't wast time and money travelling to classes
  • Study at your own pace whenever and wherever you are
  • Have access to a tutor who works in the industry you are training for
  • Easy interest free payment plans from as low as $49 per week

CAREER PROSPECTS
Start an exciting career in e-Business, the future of industry and commerce in today's society. ICI e-Business graduates have a wide range of skills to offer and we often receive feedback from graduates that that they are more competitive for jobs with e-Business skills due to the nature of their specialised qualification major.

This course prepares graduates for careers in:

  • Information Technology
  • Website management
  • Marketing and eMarketing
  • Information and communications advisory services
  • e-Business consultant
  • Project management
  • Customer Service and Sales Supervisor
  • Commerce Strategist
  • A range of supervisory positions in an administrative / office environment
  • Start your own business and enjoy the freedom of being your own boss! As the owner of your own small business, you can work the hours you choose and guide your business toward success!

The opportunities are endless and the future is bright for skilled e-business professionals!

COURSE LEVELS EXPLAINED  
This course leads to the awarding of either a Certificate, Diploma or Advanced Diploma depending on which level you enrol at. The different levels are achieved by the amount of course content and assessments involved within each module at the basic (Certificate), intermediate (Diploma) and advanced (Advanced Diploma) levels. You will be able to learn about what the difference is between the three levels below:

1.    Certificate: represents a basic level of operational knowledge with general knowledge. Suitable for basic entry level positions.

2.    Diploma: qualifications recognises the graduates capacity for initiative and judgment across a broad range of technical and management functions. Diploma holders typically have personal responsibility and autonomy (semi-independence) in performing technical operations or organising others in the workplace.

3.    Advanced Diploma: The graduate is able to apply a significant range of principles and techniques across various contexts and functions. Graduates can expect to be involved in significant judgments, planning, and leadership/guidance functions related to workplace products, services, operations or procedures.

STUDY MODE

This entire course is carried out via Distance Learning (also known as correspondence learning). Distance learning is ideal if you need to adapt around work, family, or other commitments. It is also extremely beneficial should you simply wish to fast track your studies (and career) and not be locked into a timetable.

CUT OFF DATE FOR THE NEXT INTAKE

Visit the following web page and scroll down to the bottom to find out when the next enrolment cut off date is:

http://www.ici.net.au/ebusiness

Places are limited, in demand and entry into the course is on a first come first served basis.

Your enrolment is processed and acknowledged within 24 hours of the Institute receiving your application. You can expect to receive your course within days of enrolling. When you start your ICI course it’s at your own pace and you determine when you finish. Don't miss out. Enrol today!

HOW TO ENROL

1. Enrol Online

The fastest way is to enrol online. Your details are kept secure and we don't share them with anyone.
To enrol online:

1.    Visit: www.ici.net.au/ebusiness
2.    Scroll down to the bottom of the page
3.    Click on the enrol now button
4.    Complete the secure online form.

2. Enrol via the Phone
Call: 1300 131 582



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