Why is this Course Unique?
The JMC Academy's courses focus on turning students into confident players in a competitive business arena by training them to have an understanding of all aspects of the industry. Our students benefit enormously from an exceptional blend of extensive teaching experience and well-developed units, encompassing the very latest trends and changes. This allows graduates to seek employment in a broad range of areas, both within and external to, entertainment business management including the areas of marketing, sales and exports.
Students graduate with the ability to pursue their individual interests whether that be as an owner of their own business, or working with a record company, music publisher, booking agent, event manager, or tour or artist management company.
Careers in the Industry
There are numerous opportunities for creative, educated and driven people to forge careers in this new and changing entertainment business environment. Young people stand to benefit from this evolution by using new technologies and new ideas to sell music. Graduates may seek employment with booking agents, artist managers, record companies, merchandising firms, promotional companies, music publishers, film and television stations, live music venues, recording studios, collection societies, event companies, promoters, accounting firms, or public relations firms.
Specific roles may include:-
Artist manager, business manager, booking agent, promoter, venue booker, licensing agent, promotions director, label manager, A&R manager, sales director, media director, sales rep, copyright/royalties manager, licensing manager, production music manager, industry, performance promotions manager, writer services manager, and print music manager.
Course Outline
- Entertainment Since 1945
- Professional Communications
- Introduction to Entertainment Business Principles
- Practicum I
- Marketing Entertainment
- Accounting Fundamentals
- Copyright and Publishing
- Practicum II
- Recording and Distribution
- Entertainment Industry Financial Management
- Entertainment Management: Theory and Practice
- Practicum III (Integration I)
- Integrated Promotions for the Entertainment Industry
- Merchandising and Production
- Events/tour and Performance Management
- Practicum IV
- The Reinvention of 'Cool'
- Entrepreneurship and Sales Management
- Senior Seminar
- Strategic Management I (Integration II)
- International Marketing
- International Trade and Entertainment
- E-Business
- Strategic Management II (Integration II)
