This course provides all you need to know to successfully promote your small company or business online.
It teaches extensive and comprehensive web marketing modules designed to generate as many qualified sales leads as possible for the least financial outlay through targeted PPC campaigns and by improving website visibility in the organic search engine results (SERPS). You'll learn the facts and myths of website promotion, PPC (pay per click marketing) and SEO (search engine optimisation) so that you can choose the best online marketing strategy appropriate to your company's budget and business goals.
NOTE: This course is designed for Pre Exiting Websites. This course does not teach you how to build a website. If you're in any way responsible for the marketing function within your business or someone else's then this is an excellent seminar for you.
Career Prospects
Successful applicants may use this qualification to work towards applying for positions such as:
Online Marketing Professional
Online Advertising
Search Engine Optimiser
Media Marketing Officer
Online Media Manager
Web Copywriter
Web Content Manager
Web Designer
Website Traffic Manager
Affiliate Marketer
Course Delivery This course is delivered 100% online. Upon enrolment students are issued with a log-in and password, providing access to OCA\'s e-learning centre.
Recognition & Accreditation Upon successful completion of this course you will receive a Certificate of Achievement in Online Marketing- Intermediate. There are no pre-requisites to this course.
For more information, please request a FREE information pack.
