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Professional Photography

The “Professional Photography Course" is delivered Online and consists of 12 modules and 12 interactive assignments. The normal time required to complete the Course is 24 weeks. During this time you will be tutored in all aspects of professional photography by George Seper; one of the top professional photographers around. His vast wealth of accumulated knowledge is provided to you together with the ways to apply this knowledge to the areas of photography that most interest you.

The “Professional Photography Course" supplies you with all you need to know to enable you to gain access to these markets. By the end of this Course you will have the knowledge and skills to work as a professional photographer and be paid for your efforts.


Course Outline
MODULE 1: CAMERAS AND LENSES

Introduction to the different types of cameras and their uses.
Small, medium and large camera formats.
Different camera functions and their uses.
The SLR in depth.
Does size really matter?
What is the best camera to use?
Introducing different types of lenses and their uses. Focal length explained.
What is a normal lens?
Lens Faults -Aberrations and distortion.
The telephoto lens.
What does MACRO mean?
Different types of specialty lenses.
Extension rings and their uses.
Filters.
How to care for your lenses and camera body.
Bellows extension and filter factor explained.
How to pick the right lens for the job.

MODULE 2: SHUTTER, APERTURE AND THEIR RELATIONSHIP

Different types of shutters and their characteristics.
Shutter stops.
F/ stop explained.
The aperture / shutter speed relationship.
Reciprocity.
Depth of field explained.
Circles of confusion brief explanation.
Sharpness.
What happens to the performance of the lens at various f/ stops?
Working with depth of field.
The depth of field scale.
Hyperfocal distance.
Depth of field preview.
Depth of field and the view camera.
View cameras and the digital sensor
How to select the correct aperture & shutter speed for the job.
Why use Aperture Priority, Shutter Priority or Programme Mode?
How to put it all together.
Previsaulisation.

MODULE 3: EXPOSURE AND METERING

Different types of light meters.
Reflective and incident metering.
Spot metering.
In-camera light meters.
What do light meters measure?
Different methods of metering.
ISO and exposure compensation control.
The 18% grey card and its uses.
Film and CMOS and CCD chip dynamic range.
What is ISO and what does it do?
Dynamic Range.
The greyscale test.
Brief description of the zone system.
How to build a zone ruler.
Metering colours.
Practical exposure methods.
Same time same weather same exposure.
Is bracketing for wimps?

MODULE 4: THE FILM AND DIGITAL PROCESS

A brief history of the photographic process.
A photographic history timeline.
The development and construction of photographic film.
Panchromatic film & Colour film overview.
Special use films.
The "wet process" briefly explained.
Colour film processing.
Pushing and pulling.
Films sensitivity curve analysed.
Digital image capture overview.
CCD, CMOS and Scanning Backs explained.
Tri-linear array scanning backs overview.
How does digital stack up versus film...really?
Rendition of greens.
Highlight & shadow detail.
Linear Digital Curve vs. Shoulder & Toe Film Curve.
How to use a histogram.
Disable those digital camera enhancements.

MODULE 5: LIGHT AND COLOUR

The colour spectrum.
Colour Temperature.
Early colour theory development.
Maxwells Triangle and modern colour theory.
Additive and subtractive colour systems.
RGB, CMYK, CIE, and LAB colour explained.
Photographic filters.
Useful filters for digital photography.
The MIRED scale.
Wratten filters.
Colour filtering for specific purposes and the digital equivalent.
Using a colour temperature metre.
The digital cameras white balance settings.
How to see like the camera sees.
Squinting and other tricks.
Pre-visualising and homage to the ZONE system.
Setting Shadows and Highlights.
What about black and white?
Photoshop's Channel Mixer.
The red channel.

MODULE 6: LIGHTING- DAYLIGHT AND ARTIFICIAL

Lighting is everything.
The sun.
Australian light.
Colour.
The quality of light.
I love daylight.
Colour temperature of different light sources.
How to soften harsh light out of doors.
Lighting people and other small moveable objects outdoors.
Filling the shadows in full sunlight.
Backlighting...wonderful sometimes awful others.
The Worlds best lighting.
Lighting objects.
A lighting Guide.
How to achieve the daylight look inside using flash or tungsten lights.
Tungsten lighting.
Bounce, bounce, bounce.
Balancing flash and daylight.
Flash duration.
Several methods for portrait lighting.
The vanity index
Lighting men and women....yes, they are different if you know what's good for you.

MODULE 7: HOW TO TAKE BETTER PHOTOS

Answering the big question. Why am I pressing the button?
Commercial reality.
Educate yourself.
Why a duck?
A process for photographing objects.
A mental shooting checklist.
What is important in the shot?
What am I trying to achieve?
Near enough is not good enough!
Think like a lens.
Have I seen this photo before?
Think before you shoot.
Previsualising.....again!
Adobe RGB 1998 and SRGB explained.
Using the camera's preview tools.
Working tethered.
Don't fix it in Photoshop lazy bones!
Things to look out for and to avoid.
Stick to a subject for a while.
Be honest with yourself.
Be realistic.
Plagiarism is great for starters.
Make a portfolia of shots you love.
How to develop a style of your own.

MODULE 8: EQUIPMENT AND SOFTWARE

Advantages and disadvantages of the various camera formats.
My camera choices for 35mm, medium format and large format.
What camera should I buy? Questions to ask yourself.
Do I buy or rent?
How many and which lenses do I need?
Can I use my old film lenses with digital cameras?
Where is the technology going?
Lighting equipment. What do I really need?
Which brand should I buy?
Portability.
What about tungsten lighting?
Second hand gear.
Computers and monitors overview.
A really essential gizmo. The calibration device.
The storage solution.
The computer tablet.
Capture software; an overview.
Capture One software.
Photoshop CS including Bridge.

MODULE 9: RETOUCHING, RESOLUTION AND PRINTING

Photoshop and Aperture...the two main contenders?
How many dpi do I need?
Working in RGB.
What is Gamma?
Gamut explained.
The CMYK workspace and its uses.
Bit Depth..tonal resolution of the image.
Colour channels explained.
File formats Raw, Tiff, Jpg and Psd evaluated and explained.
Working with 16 bit files.
HDR to cope with high contrast images.
Interpolation explained.
Useful retouching tools.
Make the Densitometer your friend.
Use Adjustment Layers.
Levels and Curves.
Sharpening...methods and pitfalls.
Sharpen last...or you'll be sorry.
Unsharp Mask.
Traps for younger players.
Less is usually more.
My sharpening methodology explained.
Adobe Bridge and Camera RAW basics.
Do your prints look like the file on screen?
Calibrate the whole shebang.

MODULE 10: THE STUDIO

How big a studio do I need?
Is daylight really necessary?
What colour do I paint the studio? Some food for thought.
Poly boards an essential tool.
Sharing space pros and cons.
Can I work from home?
Stay away from bus and train routes.
The floor.
List of essential stuff.
Parking a must.
Hiring your studio out.
Start with something cheap and small and hire a bigger one if necessary.

MODULE 11: HOW TO CONSTRUCT A PROFESSIONAL PORTFOLIO

Try to get a look at other photographers work.
Look at the portfolios of stylists to get ideas.
Talk to photo agents.
Be ruthless don't dilute the folio.
Is one folio enough?
Get other opinions.
Think about your presentation.
This is where to spend money wisely.
Some ideas to kick around.
Some ideas on business cards, photo comps and website as marketing tools.

MODULE 12: PHOTO AGENTS, PICTURE AGENCIES AND HOW TO GET WORK

How to find a photo agent.
How photo agents work.
The photographer / agent relationship.
Avoid mixed agencies if you can.
Fees and charges.
Agency politics.
Be totally prepared for your interview. You only get one chance.
Don't argue!
Photo libraries and picture agencies in a nutshell.
Fees and charges.
The copyright issue.
How to submit images.
The agency needn't be next door.
Going it alone.
Be organised.
Do your homework
Write down names in the lift.
Sell yourself !
Befriend the art buyer!