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Certificate IV In Marketing And Communication (BSB42415)

Course Code: BSB42415

Course Overview

The Certificate IV in Marketing & Communication provides a broad knowledge base of marketing concepts which can be applied across a range of industries. Learn how to profile a market, conduct market research, promote products and services, undertake marketing activities and analyse consumer behaviour for specific markets. This qualification will set you on a successful path to marketing greatness!

The Certificate IV in Marketing & Communication is delivered by expert trainers in one of three delivery methods: online, classroom or blended.

Our online program provides full access to our customised online learning environment, MyUpskilled. The online program is conducted over a 12 month period and employs an approach that blends distance and online education in the management and delivery of learning resources. MyUpskilled features, powerpoint resources, reading materials, discussion boards, forums, access to assessments, resources, videos and blogs. Students receive regular training and assessment contact throughout the course.


There are no formal prerequisites for this qualification.

Units of Study

  • Analyse consumer behaviour for specific markets
  • Make a presentation
  • Profile the market
  • Conduct market research
  • Manage personal work priorities and professional development
  • Develop product knowledge
  • Promote products and services
  • Undertake marketing activities
  • Establish networks
  • Build client relationships and business networks

Key Facts

This qualification reflects the role of individuals who use well-developed marketing skills and a broad knowledge base in a wide variety of marketing contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to a more senior marketing practitioner.

Job roles

  • Direct marketing officer
  • Market research assistant
  • Marketing coordinator
  • Marketing officer
  • Public relations officer


Assessment is through participation in the 6 structured workshops, as well as the carrying out of workplace related projects, written/oral questions, scenarios/case studies and submission of Third Party/Workplace Supervisor Reports.

Price And Payment Options

Option 1 – Save 15% Save 15% ($580) when paying upfront. Total course cost: $3,270

Option 2 - 24 Month Interest-free payment plan No deposit, no interest to pay for 24 months. Get started for just $38 a week! Total course cost: $3,850

Upskilled has teamed up with zipMoney to offer you flexible weekly, fortnightly or monthly interest free payment plans, allowing you start studying now without the financial burden!

For more information, or to enrol simply request a Free Information Pack or click on the "Enquire Now" button below.

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