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Advertising Courses South Australia



Are you thinking of studying Advertising? Or are you currently working in the field? Whatever your needs, we are sure to have the course that is right for you.


This course is designed as a program to help you firstly understand the marketing world; then assist you in making decisions and developing skills in marketing. The course consists of ten lessons, each requiring approximately 10 hours work.



Course Structure

This course contains ten lessons:

  • Analysing the Market
  • Target Marketing
  • Display & Display Techniques
  • Advertising & Promotions Strategy
  • New Product Development
  • Sales Techniques - General
  • Writing Advertisement
  • Electronic Marketing -Telephone & Email
  • Direct Mailing
  • Exhibitions & Shows




Aims

  • Analyse a market and understand what prompts people to choose one product or service over another
  • Determine the promotional effort on an identified target market
  • Explain how to organise and/or conduct displays
  • Plan an advertising program
  • Review a promotions campaign
  • Explain how to choose and develop marketing strategies for new products and services
  • Explain how to organise and/or conduct promotions
  • Develop a sales approach for a product or service which has a difficult sales history
  • Plan a sales staff training program
  • Develop different advertisements, promotional leaflets and brochures
  • Describe promotional and advertising techniques using electronic media, in particular the phone and the internet
  • Determine an appropriate direct mailing campaign
  • Design a show/exhibition stand
  • Explain how to organise or conduct shows




Exercises

Course exercises may include:

  1. Go shopping (your routine weekly shopping if you like). Take notice of how different sales staff communicate with you. Note the techniques they use (verbal & non verbal), and how effective they are. Note the type of impression they seem to be creating. Report on these observations.
  2. Select a product or service which you would like to improve the marketing of. This might be something you are dealing with in your own business or a business you work for; or it might be something you think has potential - an idea you would like to develop into a business OR something another business offers, but marketing to its full potential.
    • Develop an advertising campaign for this product or service.
    • You will need to select a method for determining an advertising budget, and then set that budget.


      Below you can find our courses in Advertising:



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