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The ICI public relations (PR) course has been designed by the PR industry and teaches you the skills that you need to succeed quickly and conveniently. Course units include:

The World of Journalism

The history of media and the free press

The role of new technology

The role of the journalist today

New Stories

How to write a news story

The importance of the intro

How to find the right angle


Developing interviewing techniques

How to ask the right questions

Preventing the pitfalls


What is defamation?

What is copyright?

The legal pitfalls for today's journalists

TV and Radio

The role of radio, TV and the internet

How the radio/TV newsroom works

Writing your news bulletin

Writing Skills

Improving your writing

What is house style?

How to file copy

Features and Specialism's

How to plan and write a feature

How to write a press release

The role of the photo-journalist


The structure of the courts

How to write a safe court story

What are inquests?

Public Administration

The importance of Local and Central Govt

What is the role of Europe?

Covering council meetings

Where To Go From Here

CV writing

How does a freelance work?


  • Fast track your career in journalism
  • Learn the inside secrets of how to become a journalism pro in months not years!
  • Study an journalism course that was designed in conjunction with the journalism industry
  • Free up valuable time, don't wast time and money travelling to classes
  • Study at your own pace whenever and wherever you are
  • Have access to a tutor who works in the industry you are training for
  • Easy interest free payment plans from as low as $49 per week


Start an exciting career as a journalist within print, radio, television or online mediums! The ICI journalism course offers you a unique opportunity to develop a full-time or part-time career as a professional journalist with a variety of establishments including:

  • Metropolitan newspapers
  • Suburban newspapers
  • Country newspapers
  • Consumer magazines
  • Business magazines
  • Television stations
  • Commercial & community radio stations
  • Public relations / publicity agencies
  • Advertising agencies
  • Book Publishers
  • or you may wish to work as an independent freelance journalist.


This course leads to the awarding of either a Certificate or Advanced Certificate depending on which level you enrol at. The different levels are achieved by the amount of course content and assessments involved within each module at the basic (Certificate) and advanced (Advanced Certificate) levels. You will be able to learn about what the difference is between the levels below:

1.Certificate: represents a basic level of operational knowledge with general knowledge. Suitable for basic entry level positions.

2.Advanced Certificate: The graduate is able to apply a significant range of principles and techniques across various contexts and functions. Graduates can expect to be involved in significant judgments, planning, and leadership/guidance functions related to workplace products, services, operations or procedures.


This entire course is carried out via Distance Learning (also known as correspondence learning). Distance learning is ideal if you need to adapt around work, family, or other commitments. It is also extremely beneficial should you simply wish to fast track your studies (and career) and not be locked into a timetable. Places are limited, in demand and entry into the course is on a first come first served basis. Your enrolment is processed and acknowledged within 24 hours of the Institute receiving your application. You can expect to receive your course within days of enrolling. When you start your ICI course its at your own pace and you determine when you finish. Don't miss out. Enrol today!


1. Enrol Online

The fastest way is to enrol online. Your details are kept secure and we don't share them with anyone. To enrol online:

  • Visit:
  • Scroll down to the bottom of the page
  • Click on the enrol now button
  • Complete the secure online form.

2. Enrol via the Phone Call: 1300 131 582

Also, for further information about this course, including how to enroll please click on the "Enquire Now" button below and complete this form.

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